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Loud turns up volume on unscripted
Electus' YouTube channel enlists Kevin Smith, Quddus, Watsky
By: Andrew Wallenstein
Posted On: Jun. 27, 2012
Electus will stock its upcoming YouTube channel Loud with an unscripted programming lineup featuring projects from Kevin Smith and Quddus.
Launching July 2, Loud will focus on pop culture. It's one of three channels IAC-owned Electus has for YouTube, with Hispanic-targeted Nuevon already active and food-centric Hungry launching today.
Smith is bringing Loud a compilation of highlights drawn from his popular weekly podcast "Hollywood Babble-On," which the "Red State" helmer co-hosts with Ralph Garman. For Loud, "Hollywood Babble-On This Week" offers irreverent takes on Hollywood news. Quddus, host of ABC series "Duets," will host "The Q-Side," a consumer guide to pop culture.
The YouTube channels are part of a growing digital portfolio at Electus, which also oversees comedy site CollegeHumor, production company DumbDumb and a partnership with Yahoo that has yielded several original productions.
"We think YouTube is a great platform and they're great partners," said Ben Silverman, founder and chairman of Electus. "It's all about finding distinctive shows and building a compelling content experience around them."
Also on the Loud slate:
• "Hipster Orchestra Presents: Four Strings and an 808," a performance showcase for Jingle Punks Hipster Orchestra.
• "Couples Fight," in which UFC fighters Rashad Evans and Kenny Florian help couples do battle in the ring.
• "K-LOL: The Internet's Local News," a tongue-in-cheek newscast based on website The DailyWhat about Internet oddities; produced with Cheezburger Network and Serious Business.
• "Watsky's Making an Album," a mockumentary featuring the YouTube hip-hop sensation as he attempts to complete his first album.
• "ROFL," a sketch showcase featuring comedians including JB Smoove.
Loud will also include previously announced series "K-Town" from Tyrese Gibson's HQ Prods. and Tony DiSanto and Liz Gateley of DiGa.
While the channel launches July 2, some of the programming won't debut until weeks later.
Electus' digital efforts are overseen by COO Drew Buckley.