Variety to produce daily show from Cannes fest
'Variety Live' to stream globally in partnership with Ortsbo
By: Variety Staff
Posted On: Apr. 24, 2012
Variety and Ortsbo have partnered to produce a daily program at the Cannes Film Festival that will stream live around the world.
"Variety Live," to run May 16-27, will include news from the Croisette and interviews with fest talent and other film biz notables. Each seg will bow at 7 p.m. Cannes time (1 p.m. ET) and run about 40 minutes. The live stream will be available for real-time translation in 53 languages through Ortsbo's service. Streaming outlets include Variety.com, Ortsbo.com and Telemundo.com.
"Variety Live" adds another dimension to Variety's presence at Cannes, which also encompasses the publication of eight festival dailies (May 16-23) and hosting the third annual International Film Finance Forum, set for May 18 at the Majestic Barriere. Among the featured speakers at the confab are Relativity Media's Ryan Kavanaugh, the Weinstein Co.'s David Glasser, Hyde Park Entertainment's Ashok Amritraj, thesp-producer Danny Glover and CAA's Dan Steinman.
"We are thrilled to be developing new and exciting ways for Variety to cover the Cannes Film Festival," said Variety publisher Brian Gott. "While our daily on-site papers and digital offerings are heavily focused on the business of the market and festival, our inaugural 'Live' TV show will allow us to portray the excitement and energy of the festival in a way we haven't done before, to audiences around the globe."
Said Ortsbo chief exec David Lucatch, "The ability to truly engage a global audience has been the goal of all media outlets for years, which is exactly why we are excited to extend our partnership with Variety to be able to offer viewers worldwide the ability to participate in the Cannes Film Festival next month. 'Variety Live' is a perfect example of the next phase of content development where consumption is available globally without language barriers."